Exmark Adds Turf Management Products, Sets Tone for 2012

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For Immediate Release

Exmark Adds Turf Management Products, Sets Tone for 2012

Additional products for landscape contractors part of President Olson’s vision

LouisvilleKY (October 27, 2011) — Exmark, the leading manufacturer of mowers for lawn care professionals, announced today at GIE+Expo it is expanding its equipment line to include five commercial-grade turf management products. These products are part of Exmark President Rick Olson’s larger vision for the company and its future.

“Our customers expressed their desire for Exmark to offer an even broader range of commercial products,” shared Olson. “They expect to experience the same performance, service and support as they have with our commercial-grade cutting equipment--and we are confident they will.”

With the landscape pro at the core of Exmark’s vision, Olson believes these new products represent a logical extension for the Exmark brand. In addition to their premium quality, these products contain technology that will help improve our landscape customers’ productivity and bottom line. 

Addition of Five Turf Management Products

Available for sale starting in the spring of 2012, the newest additions to Exmark’s lineup include aerators, a slicer seeder and a turf rake.

“These new products will follow the blueprint for success just as our commercial mowers have. The products also provide a spring board for future product line extensions.”

The aerators will be available in a 21” S-Series single hydro, a 24” X-Series dual hydro and a 30” Stand-On. Exmark’s aerators are designed to be easy to maneuver and operate. The split tines allow for easier turning, reversibility, and are self-cleaning and easy to replace.

Another product within the turf management line is the 20” Slicer Seeder. The seeders have wide, stable bases that deliver hillside stability and even cutting patterns. Each product has verticutting reels to improve turf density and help control thatch, weeds and weed grasses.

Exmark’s 18” Turf Rake is the fifth product within the turf management line. The lightweight, intuitive turf rake includes 24 flail blades that remove heavy thatch and bring increased oxygen and sunlight to the turf. 

Commitment to Core Products Has Never Been Stronger

Although the addition of turf management broadens Exmark’s business services, the company will continue to focus its efforts on advancing the core products that made it the industry leader in landscaping—mowers. 

“Our company’s success came as a result of our mowers,” shared Olson. “Our commitment to mowing technology has never been stronger. We continue to look forward as we improve and innovate our products to meet the needs of our customers.”

Keeping in lock-step with the company’s commitment to improve core products, Exmark unveiled three new models of cutting equipment. The 60” Pioneer S-Series60” Vantage and a 50” Quest S-Series will be available to customers in 2012.

To follow the Exmark conversation, please visit facebook.com/exmarkmowers.

About Exmark
Exmark Manufacturing was incorporated in May 1982 as an independent manufacturer of professional turf care equipment. Today, it is the leading manufacturer of commercial mowers for the landscape professional. In addition to designing, building and marketing quality turf care equipment, Exmark’s goal is total customer satisfaction. All Exmark products are designed to help our customers increase productivity while delivering unmatched quality. Products are sold to distributors and dealers who share our commitment to customer service and quality products.

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Note to Editors: All media inquiries, image or interview requests should be directed to Matt Gersib at (402) 314-2150 or mattgersib@gmail.com. For other inquiries, please contact Exmark Mfg. Co., Inc., P.O. Box 808, Beatrice, NE 68310-0808; (402) 223-6300.