For Immediate Release

Exmark® Investment in Ergonomic Research Pays Off in New Custom Seat Design for New Lazer Z® X-Series Zero-Turn Rider

Louisville, KY (October 24, 2012) — With the goal of reducing operator fatigue and resulting losses in productivity, Exmark® today introduced its latest custom seat design to the industry at the 2012 GIE+EXPO trade show. The new seat is a standard feature on the new 2013 Lazer Z® X-Series zero-turn rider and will also be available as an accessory upgrade on the company’s other models.

The new Exmark custom seat introduces patented new technologies which are the result of the Exmark team’s study of pressure mapping of traditional zero-turn rider seats. This allowed engineers to more easily pinpoint peak pressure points and develop new solutions to reduce the vibration and pressure that leads to fatigue over the course of a work day.

According to Exmark Product Manager, John Swanson, the patented Iso-mount system is an excellent example of technology developed as a result of the company’s pressure mapping research. The Iso-mount system provides three-dimensional isolation of the entire seat assembly above the Lazer Z chassis, allowing for ½-inch vertical and ¾-inch of lateral travel.

“Our research showed us that, if we could do a better job at isolating the driver from the oscillations of the zero-turn chassis, it would allow us to greatly reduce the driver’s felt vibration and overall fatigue over a work day. That’s why our patented Iso-mount system allows both vertical and lateral travel, providing isolation on both planes. When a driver hits a bump, or drops into a hole, it deadens the blow with three-dimensional absorption.”

The seat frame of the new Exmark custom seat features a scissor link ball-bearing suspension system, which provides up to three-inches of smooth vertical travel. Exmark’s patented Elastomeric Vibration Control (EVC) stretch fabric provides up to 1.25-inches of travel and eliminates the need for metal springs in the seat, increasing not only comfort but also the long-term durability of the seat. Finally, Exmark sews custom plush foam into the top and back of the seat before adding a durable, good looking tri-tone synthetic cover and flip-up padded armrests.

The X-Series is the premier series in Exmark’s innovative Lazer Z family of zero-turn riding mowers. To learn more about the entire Lazer Z line, visit Exmark.com, or call (402) 223-6300.

About Exmark
Exmark Manufacturing was incorporated in May 1982 as an independent manufacturer of professional turf care equipment. Today, it is the leading manufacturer of commercial mowers and equipment for the landscape professional. In additional to designing, building and marketing quality turf care equipment, Exmark’s goal is total customer satisfaction. All Exmark products are designed to help customers increase productivity while delivering unmatched quality. Products are sold to distributors and dealers who share the company’s commitment to customer service and quality products.

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Note to Editors: All media inquiries, image or interview requests should be directed to Matt Gersib at (402) 314-2150 or mattgersib@gmail.com. For other inquiries, please contact Exmark Mfg. Co., Inc., P.O. Box 808, Beatrice, NE 68310-0808; (402) 223-6300.