For Immediate Release

Exmark Expands RED Technology to 52-inch Lazer Z X-Series Models

Beatrice, NE (October 23, 2013) — For 2014, Exmark has expanded the availability of its exclusive RED technology to Lazer Z X-Series models with 52-inch UltraCut Series 6 cutting decks. This allows landscape professionals to run the company’s most fuel efficient, powerful engine package with a wider variety of deck options. RED technology enhances the efficiency of the Kohler EFI powerplant while delivering improved responsiveness and performance in a wide variety of cutting conditions. An electronic governor (E-gov) is a key to the system, as it offers a significant reduction in governor droop when compared to typical mechanical governors. The E-governor enables RED-equipped models to operate in a lower RPM range without sacrifice to blade tip speed or cut quality. This significantly enhances fuel economy – up to 40 percent compared to carbureted models, with improved responsiveness and performance. Exmark’s John Swanson said that RED is an example of the company’s investment in technology to make its customers more productive and profitable. “We developed RED technology to work in conjunction with the EFI and E-governor technologies to deliver enhanced responsiveness combined with the increased fuel efficiency our customers are asking for. In fact, RED-equipped models use up to 40-percent less fuel than their carbureted counterparts, with no sacrifice to mower performance.” A RED-equipped Lazer Z X-Series mower offers three user-selectable performance modes, giving the operator the ability to choose the most appropriate mix of performance and efficiency for the task at-hand. RED gives landscape professionals the ability to achieve maximum efficiency when conditions allow and instantly maximize power when conditions require using the three-position rocker switch. RED technology intelligently manages the engine and powertrain to deliver increased durability in the most demanding commercial applications. An exclusive clutch saver feature extends clutch life by slowing engine RPM to a safe level during clutch engagement and disengagement. RED also monitors vital engine parameters, including engine temperature and oil pressure, to prevent engine damage in-use. The system can place the machine in a ‘safe transport’ mode when critical thresholds have been exceeded to allow safe return for service. In addition to the new 52-inch width, the RED-equipped Lazer Z X-Series is also available with a 60- or 72-inch UltraCut Series 6 cutting deck. All UltraCut Series 6 decks feature fabricated and welded high-strength alloy steel construction with Exmark’s patented flow-control baffles, no-maintenance sealed spindles and a 5.5-inch deck depth. To learn more about the 2014 Lazer Z X-Series zero turn riding mower, or locate a local Exmark dealer, visit Exmark.com or call (402) 223-6300. 

About Exmark
Exmark Manufacturing was incorporated in May 1982 as an independent manufacturer of professional turf care equipment. Today, it is the leading manufacturer of commercial mowers and equipment for the landscape professional. In additional to designing, building and marketing quality turf care equipment, Exmark’s goal is total customer satisfaction. All Exmark products are designed to help customers increase productivity while delivering unmatched quality. Products are sold to distributors and dealers who share the company’s commitment to customer service and quality products. Learn more at Exmark.com.

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Note to Editors: All media inquiries, image or interview requests should be directed to Matt Gersib at (402) 314-2150 or mattgersib@gmail.com. For other inquiries, please contact Exmark Mfg. Co., Inc., P.O. Box 808, Beatrice, NE 68310-0808; (402) 223-6300.