User-Generated Video Contest Puts Consumers First, While Creatively Demonstrating Mowers’ Time-Saving Capabilities
Beatrice, NE (April 1, 2015) — Exmark is excited to announce the launch of its Take Back Your Weekends Video Contest, a unique user-generated content initiative that will enable the world’s leading commercial-grade mower manufacturer to reach and impact consumers in a unique and meaningful manner.
Addressing the universal consumer challenges that is a lack of time, Exmark’s Video Contest welcomes interested consumers to create and submit a video depicting how they would take back their weekends if more free time for hobbies and leisure pursuits was available.
Backed by a robust, multi-media advertising campaign running nationally throughout the spring and summer months, the Contest’s video hub—www.exmark.com/weekends—will be open for submissions from April 1 - June 30, 2015, as well as house a wealth of entertaining and educational branded video content.
“Taking into account that Exmark competes against 40-plus mower brands that traditionally fight for mindshare predominantly on the basis of durability, speed and quality of cut, we’ve chosen to go to market this year in a manner that focusses on our consumers’ aspirations and personal experiences,” states John Cloutier, Sr. Marketing Manager. “Our Take Back Your Weekends Video Contest is a great tool that will allow us to engage our customers and prospects in a real-world scenario, and to truly listen to what matters most to them in their daily lives.”
Eighteen Contest winners will be chosen to receive prizes ranging from an Exmark Lazer Z X-Series mower, dream fishing trip with bass fishing superstar, Mike Iaconelli, and an Augusta, GA golf and spa experience, to high-quality hunt-, fish-, and golf-related gear. The Contest’s impressive prize packages are provided by industry leading brands such as Abu Garcia, Berkley, Buck Knives, Grime Boss, Nikon, Rapala, Realtree, ScentLok and VMC.
Note to Editors: All media inquiries, image or interview requests should be directed to Matt Gersib at (402) 314-2150 or firstname.lastname@example.org. For other inquiries, please contact Exmark Mfg. Co., Inc., 2101 Ashland Avenue, P.O. Box 808, Beatrice, NE 68310-0808; (402) 223-6300.
Exmark Manufacturing was incorporated in May 1982 as an independent manufacturer of professional turf care equipment. Today, it is the leading manufacturer of commercial mowers and equipment for the landscape professional. Exmark mowers are purchased 2-to-1 over the next best-selling brand by landscape professionals. In additional to designing, building and marketing quality turf care equipment; Exmark’s goal is total customer satisfaction. All Exmark products are designed to help customers increase productivity while delivering unmatched quality. Products are sold to distributors and dealers who share the company’s commitment to customer service and quality products. Learn more at www.exmark.com.
To learn more about the Video Contests submission criteria, prize packages, and to view user-generated video submissions, visit www.exmark.com/weekends.