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Welcome to the Exmark Press Room
Welcome to the Exmark Press Room- your source for the latest company and
new product news from Exmark Manufacturing, the nation's leading manufacturer of
commercial zero-turn riders and walk-behind mowers.
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any press-related need, please contact us.
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News Release Archive: 2010
• Exmark Manufacturing Helps Complete Gage County Habitat for Humanity Project (December 16, 2010)
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News Releases:
For Immediate Release
Exmark Manufacturing Helps Complete Gage County Habitat for Humanity Project
Donation Includes New Toro Lawnmower
Beatrice,
NE
(December 16, 2010)
— Exmark Manufacturing, the leading manufacturer of commercial-grade mowers, is helping to make the holidays a little happier for a Gage County family. Exmark has donated $1,000 to help complete a Habitat for Humanity project for Neva and Earnest Jantzen. Additionally, the Toro Giving Program, the community outreach arm of Toro, Exmark’s parent company, donated a new lawnmower to the Jantzens.
The Habitat for Humanity project includes a partial renovation of Jantzen’s home to provide easy access for a power chair and walker. Doors and doorframes were widened, a new subfloor and carpeting was laid, bedrooms and bathrooms were revamped, and new roofing and gutters were installed.
“We are honored to support families and organizations in our local community,” said Rick Olson, General Manager of Exmark Manufacturing. “We’re happy to play a role in assisting Neva and Earnest with modifying their home for an improved quality of living.”
A ceremony and open house were hosted to mark completion of the project. Exmark employees, Habitat for Humanity representatives and members of the community had the chance to tour and celebrate the work.
The Jantzen home renovation began in June 2010 and was completed in early December.
About Exmark Exmark Manufacturing was incorporated in May 1982 as an independent manufacturer of professional turf care equipment. Today, it is the leading manufacturer of commercial mowers for the landscape professional. In addition to designing, building and marketing quality turf care equipment, Exmark’s goal is total customer satisfaction. All Exmark mowers, from walk-behinds to zero-turn riders and out-fronts, are designed to help our customers increase productivity while delivering unmatched cut quality. Products are sold to distributors and dealers who share our commitment to customer service and quality products.
About the Toro Giving Program The Toro Giving Program enhances the health and well-being of all Toro communities through active outreach and involvement. The primary giving focus is to support organizations that preserve the outdoor environment. Contributions are also focused on programs that enhance education, health and welfare, culture, the arts, and civic projects. Toro also provides employee volunteer opportunities, and product and in-kind donations.
Note: All media inquiries or requests for photos should be directed to Erica Cenci, (402) 889-2674.
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Note to Editors: All media inquiries, image or interview requests should be directed to Nichole Allen at (402) 223-6348 or nichole.allen@exmark.com. For other inquiries, please contact Exmark Mfg. Co., Inc., P.O. Box 808, Beatrice, NE 68310-0808; (402) 223-6300.
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• Exmark Adds Five Energy Efficient Mowers for 2011 (October 28, 2010)
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News Releases:
For Immediate Release
Exmark Adds Five Energy Efficient Mowers for 2011
New EFI Units Promote Fuel Efficiency Across Exmark’s Product Line
Louisville,
KY
(October 28, 2010)
— Exmark, a leading manufacturer of commercial-grade mowers, is introducing five new energy efficient units at this year’s GIE+EXPO. All are equipped with an Electronic Fuel Injected (EFI) engine. New units now available with an EFI option are the TurfTracer® X-Series, Lazer Z® S-Series, the Vantage and the Navigator®. In addition, Exmark will continue to carry the EFI option on the Lazer Z® X-Series.The Vantage series now has a 25 hp Kohler® EFI engine option; the TurfTracer X-Series has a 21 hp Kohler EFI engine; the Navigator has a 27 hp Kohler EFI engine; the Lazer Z S-Series has the option of either a 25 or 29 hp Kohler EFI engine option; and the Lazer Z X-Series has a 29 hp Kohler EFI engine. This entire fleet of EFI units features a state-of-the-art Kohler Command PRO EFI engine, which is the industry’s first closed loop fuel injection system. These new engines can allow the units to consume up to 25 percent less fuel than a standard carburetor-powered mower for savings that really add up over time. “Energy efficiency is an important and growing area of focus for the landscaping industry,” said Daryn Walters, Director of Marketing at Exmark. “We believe it is part of our responsibility at Exmark to provide landscape professionals with the option of selecting an energy efficient mower when they make a purchase and we plan to continue to build on our existing line-up of energy efficient mowers over the next few years.” Full product specifications are available at http://exmark.com/pressroom/. You can also find Exmark at www.exmarkpride.com, on Facebook at www.facebook.com/exmarkmowers and on Twitter at www.twitter.com/exmarkmowers. About Exmark Exmark Manufacturing was incorporated in May 1982 as an independent manufacturer of professional turf care equipment. Today, it is the leading manufacturer of commercial mowers for the landscape professional. In addition to designing, building and marketing quality turf care equipment, Exmark’s goal is total customer satisfaction. All Exmark mowers, from walk-behinds to zero-turn riders and out-fronts, are designed to help our customers increase productivity while delivering unmatched cut quality. Products are sold to distributors and dealers who share our commitment to customer service and quality products. * The gross horsepower of this engine was laboratory rated by the engine manufacturer in accordance with SAE J1940. As configured to safety, emission and operating requirements, the actual engine horsepower on this class of lawn mower will be significantly lower.
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Note to Editors: All media inquiries, image or interview requests should be directed to Nichole Allen at (402) 223-6348 or nichole.allen@exmark.com. For other inquiries, please contact Exmark Mfg. Co., Inc., P.O. Box 808, Beatrice, NE 68310-0808; (402) 223-6300.
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• Exmark Unveils New Mowers at GIE+EXPO (October 28, 2010)
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News Releases:
For Immediate Release
Exmark Unveils New Mowers at GIE+EXPO
New Pioneer Series, expanded Vantage™ line-up and fuel-efficient mowers introduced for 2011
Louisville,
KY
(October 28, 2010)
— Exmark, a leading manufacturer of commercial-grade mowers, is introducing several new units at this year’s GIE+EXPO. The 2011 additions include the introduction of the Exmark Pioneer Series, a new 36” Vantage™ stand-on unit, and several new units equipped with Electronic Fuel Injected (EFI) engines. The newest addition to the Exmark collection, the Pioneer Series, includes E-Series and S-Series units. The Pioneer S-Series is equipped with full-floating 44”, 48” or 52” UltraCut Series 3 deck cutting technology and 20, 22 or 24 hp Kawasaki® V Twin engines for speeds of up to 8 mph forward and 5 mph reverse. The mower’s hydraulically dampened steering system offers true zero-turn radius maneuverability and its unibody, heavy-duty tubular steel frame provides a solid platform. The Pioneer S-Series also includes 22 x 9.5 – 12 Turf Master® drive tires for optimum traction. The Pioneer E-Series is built on a full-floating 48” or 52” UltraCut Series 2 cutting deck. Power comes from 22 or 24 hp Kawasaki V Twin engines for drive speeds of up to 7 mph forward and 5 mph reverse and includes 20 x 8.0 - 10.0 Turf Master tires. The new Vantage adds a 36” UltraCut™ option to the line’s existing 48” and 52” cutting decks. The Vantage series is powered by 18, 20 or 24 hp Kawasaki V Twin, or 25 hp Kohler® EFI engines, and its ergonomically designed steering system includes an adjustable front reference bar to control the mower’s top-end speed. A large stand-on platform and self-compensating suspension make standing easier for professional contractors. And Turf Master drive tires provide optimum traction while tough 1.5” x 3.0” steel-frame blades ensure maximum durability. This year, Exmark is also introducing a new line of units with EFI engines. New units now available with an EFI option are the TurfTracer® X-Series, Lazer Z® S-Series, the Vantage and the Navigator®. In addition, Exmark will continue to carry the EFI option on the Lazer Z® X-Series. The TurfTracer X-Series will have a 21 hp Kohler EFI engine; the Navigator will have a 27 hp Kohler EFI engine; the Lazer Z S-Series will have a 25 and 29 hp Kohler EFI engine option; and the Lazer Z X-Series will have a 29 hp Kohler EFI engine. This entire fleet of EFI units features a state-of-the-art Kohler Command PRO EFI engine, which is the industry’s first closed loop fuel injection system. These new engines can allow the units to consume up to 25 percent less fuel than a standard carburetor-powered mower for savings that really add up over time. For more information visit the Exmark Manufacturing booth at GIE+EXPO, indoor booth number 7094 and outdoor booth number 7444 D. In addition, stop by the Exmark press conference, Thursday October 28 at 3 p.m. EST for a look at what’s next for Exmark in 2011. Full product specifications are available at www.exmark.com/pressroom/. You can also find Exmark at www.exmarkpride.com, on Facebook at www.facebook.com/exmarkmowers and on Twitter at www.twitter.com/exmarkmowers. About Exmark Exmark Manufacturing was incorporated in May 1982 as an independent manufacturer of professional turf care equipment. Today, it is the leading manufacturer of commercial mowers for the landscape professional. In addition to designing, building and marketing quality turf care equipment, Exmark’s goal is total customer satisfaction. All Exmark mowers, from walk-behinds to zero-turn riders and out-fronts, are designed to help our customers increase productivity while delivering unmatched cut quality. Products are sold to distributors and dealers who share our commitment to customer service and quality products. * The gross horsepower of this engine was laboratory rated by the engine manufacturer in accordance with SAE J1940. As configured to safety, emission and operating requirements, the actual engine horsepower on this class of lawn mower will be significantly lower.
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Note to Editors: All media inquiries, image or interview requests should be directed to Nichole Allen at (402) 223-6348 or nichole.allen@exmark.com. For other inquiries, please contact Exmark Mfg. Co., Inc., P.O. Box 808, Beatrice, NE 68310-0808; (402) 223-6300.
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• Exmark Launches Customer-centric Campaign and Community Website (October 28, 2010)
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News Releases:
For Immediate Release
Exmark Launches Customer-centric Campaign and Community Website
Exmark’s new marketing campaign focuses on customers, connections and Exmark pride.
Louisville,
KY
(October 28, 2010)
— Exmark, a leading manufacturer of commercial-grade mowers, is launching a customer-focused marketing and advertising campaign designed for Exmark customers and fans of the brand. Components of the campaign include a customer-focused social media program called exmarkpride.com, customer and dealer awards, contests, new advertising and decals, and free giveaways.“This year, we’re really turning our focus toward helping our customers make connections and share what they love about their mowers and their jobs,” said Daryn Walters, director of marketing at Exmark Manufacturing. “At Exmark, we’re about more than just mowers and this is our opportunity to give back and provide additional support to the people that support our brand.” A major piece of the campaign is the launch of a new Exmark member community website, exmarkpride.com. The site is centered on customers’ continued commitment and passion for the Exmark brand and will serve as a primary location for Exmark owners, operators, landscape professionals, dealers and fans to connect. At exmarkpride.com, members can share their favorite Exmark ‘moments,’ ideas, mowing tips and stories, interact with Exmark and industry experts and gain special access into what is happening at Exmark. Members will also have access to business tools, receive exclusive Exmark offers on products and parts, participate in monthly contests and have the ability to win and purchase exclusive Exmark gear. All individuals registered at exmarkpride.com by December 31 will be eligible to win a Lazer Z X-Series unit. The Mark Award is another piece of the new campaign. This annual award will recognize the best of the best within the Exmark Community – a dealer and a landscape pro that embody Exmark pride in everything they do. “We want the Exmark community to tell us who’s the best and who deserves industry recognition,” said Walters. “We want this award to be something that is coveted within the Exmark community – something that pros and dealers strive for year after year.” Nominations for the Mark Award will be open to the Exmark community in January 2011. Voting will be open throughout the summer. Each winner will receive a free trip to GIE + EXPO in 2011, where they will be recognized with their Mark Award. Additional components to the campaign include: - New gear. A line of new Exmark ‘X’ merchandise available at www.exmark.com
- Welcome kits for new Exmark owners. A free welcome kit with all new products containing an Exmark ‘X’ hat, trailer decals and t-shirt
- Free Exmark ‘X’ decals. Now available in the 2011 full-line literature, on select print advertising and at various dealer locations.
For more information about the campaign or to register as a member of exmarkpride.com visit the Exmark Manufacturing booth at GIE+EXPO, indoor booth number 7094 and outdoor booth number 7444 D. In addition, stop by the Exmark press conference, Thursday October 28 at 3 p.m. EST for additional details. You can also find Exmark at www.exmarkpride.com, on Facebook at www.facebook.com/exmarkmowers and on Twitter at www.twitter.com/exmarkmowers. About Exmark Exmark Manufacturing was incorporated in May 1982 as an independent manufacturer of professional turf care equipment. Today, it is the leading manufacturer of commercial mowers for the landscape professional. In addition to designing, building and marketing quality turf care equipment, Exmark’s goal is total customer satisfaction. All Exmark mowers, from walk-behinds to zero-turn riders and out-fronts, are designed to help our customers increase productivity while delivering unmatched cut quality. Products are sold to distributors and dealers who share our commitment to customer service and quality products.
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Note to Editors: All media inquiries, image or interview requests should be directed to Nichole Allen at (402) 223-6348 or nichole.allen@exmark.com. For other inquiries, please contact Exmark Mfg. Co., Inc., P.O. Box 808, Beatrice, NE 68310-0808; (402) 223-6300.
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• Area Schools and Organizations Receive Equipment Donations from Exmark Manufacturing and Toro Giving Program (July 30, 2010)
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News Releases:
For Immediate Release
Area Schools and Organizations Receive Equipment Donations from Exmark Manufacturing and Toro Giving Program
Beatrice,
NE
(July 30, 2010)
— Exmark Manufacturing and the Toro Giving Program recently donated zero-turn riding mowers to two school systems and a utility vehicle to a community organization – all in southeast Nebraska.
Southeast Community College (SCC Beatrice) and Southern Public Schools in Wymore will each receive a new Lazer Z AS, Exmark's industry leading commercial lawn mower. Youth Rec. Inc. (YRI) in Beatrice will receive a new Toro Workman utility vehicle.
Exmark President Mark Stinson said the organizations were selected based on specific need requests, while also reinforcing the partnership Exmark has with local communities.
"Exmark is very proud of our southeast Nebraska roots, and are pleased to partner with the Toro Giving Program to support local causes and organizations that further education and local youth programs," Stinson said. "Many of our employees have come from these school systems and benefited from community programs provided by local organizations, and this donation is a way to say thank you."
Southeast Community College offers Horticulture-focused programs within its Agriculture, Business and Management Technology program. These programs train students on the latest advancements in the landscape industry, as well as educate students on repair and the appropriate upkeep of landscape equipment.
Southern Public Schools is a K-12 Public Education District in southern Gage County. The district serves approximately 420 children and covers approximately 165 square miles, and the mower will help ensure outdoor sports fields, playgrounds and other areas are properly maintained and cared for.
YRI in Beatrice has provided Gage County youth with summer softball and baseball programs for more than 60 years. Last year, nearly 600 youth on 55 teams played ball in YRI leagues at Hannibal Park fields. Hannibal Park is also home to the Beatrice Girls Softball Association, SSC Beatrice women's softball, Beatrice men's slow pitch and fast pitch teams, the YMCA Coed League and the Beatrice High School softball team. The Toro Workman will be used to help keep all areas properly maintained.
The Toro Giving Program is committed to beautifying and preserving outdoor environments, enhancing communities and improving peoples' lives. Beatrice-based Exmark Manufacturing is the leading manufacturer of commercial mowers for landscape professionals.
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Note to Editors: All media inquiries, image or interview requests should be directed to Nichole Allen at (402) 223-6348 or nichole.allen@exmark.com. For other inquiries, please contact Exmark Mfg. Co., Inc., P.O. Box 808, Beatrice, NE 68310-0808; (402) 223-6300.
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• Exmark Announces Exmark® Premium Engine Oil (June 21, 2010)
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News Releases:
For Immediate Release
Exmark Announces Exmark® Premium Engine Oil
Newest Exmark product meets the toughest durability needs
Beatrice,
NE
(June 21, 2010)
— Exmark Manufacturing, the leading manufacturer of commercial-grade mowers for the landscape professional, today announced the launch of its newest product, Exmark® Premium Engine Oil.Understanding the need for oil specific to the lubrication requirements of premium-grade commercial mowers, Exmark developed its own premium quality engine oil. This particular engine oil is formulated to deliver everything a mower needs – from the prevention of excessive wear and deposit build up to the pure protection of your engine. “This engine oil was designed to help boost the all-around performance of the machine and, along with regular maintenance, extend the life of your machine, said Mark Aldendifer, Part and Accessories Marketing Manager at Exmark Manufacturing. Key benefits of the new oil include:- SAE 30 and SAE 10W-30 components in one bottle
- Increased levels of zinc and phosphorus for increased lubricity
- Composed of a synthetic formulation

[View Related High-Resolution Image, 3348Kb]

[View Related High-Resolution Image, 3010Kb]
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Note to Editors: All media inquiries, image or interview requests should be directed to Nichole Allen at (402) 223-6348 or nichole.allen@exmark.com. For other inquiries, please contact Exmark Mfg. Co., Inc., P.O. Box 808, Beatrice, NE 68310-0808; (402) 223-6300.
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• Exmark Manufacturing, Toro Giving Program Donate Mowers to Community Organizations (May 19, 2010)
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News Releases:
For Immediate Release
Exmark Manufacturing, Toro Giving Program Donate Mowers to Community Organizations
Beatrice,
NE
(May 19, 2010)
— Exmark Manufacturing and the Toro Giving Program recently donated zero-turn riding mowers to two community organizations and a public school in southeast Nebraska.The Tecumseh Ball Association, the Beatrice YMCA, and Tri-County Public School are each the recipients of a new Exmark® Next Lazer® Z. The organizations were selected based on need, as well as the benefits they deliver to the communities they serve, said Mark Stinson, president of Exmark. "Exmark is very proud of our southeast Nebraska roots, and pleased to partner with the Toro Giving Program to support causes and organizations that do good work for people in the area," Stinson said. The Tecumseh Ball Association maintains three competition fields that are home to six baseball teams and eight softball teams. The nonprofit organization receives most of its operating income from sign-up fees for youth players. The lawnmower donation will help the Association keep fees as minimal as possible, allowing more youth to participate, said Kim Beethe, treasurer of the Tecumseh Ball Association. Tri Country Public School is a state-accredited K-12 school in a rural area south of DeWitt, Neb., about 17 miles northwest of Beatrice. Students from Jefferson, Saline and Gage counties attend the school. The Beatrice Mary Family YMCA has served Beatrice and surrounding communities for 125 years. The Toro Giving Program is committed to beautifying and preserving outdoor environments, enhancing communities and improving peoples' lives. Beatrice-based Exmark Manufacturing is the leading manufacturer of commercial mowers for landscape professionals. About the Toro Giving Program The Toro Company (NYSE: TTC) is a leading worldwide provider of outdoor beautification products, support services and integrated solutions. Through the Toro Giving Program, the company further demonstrates its commitment to beautifying and preserving outdoor environments, enhancing communities and improving people's lives. Contributions to the community take the form of cash, product and volunteerism. Toro is headquartered at 8111 Lyndale Avenue in Bloomington, Minn. Visit the company website at www.thetorocompany.com.
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Note to Editors: All media inquiries, image or interview requests should be directed to Nichole Allen at (402) 223-6348 or nichole.allen@exmark.com. For other inquiries, please contact Exmark Mfg. Co., Inc., P.O. Box 808, Beatrice, NE 68310-0808; (402) 223-6300.
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• Waconia Farm Supply Receives Best Exhibit of Show Award at Northern Green Expo (January 14, 2010)
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News Releases:
For Immediate Release
Waconia Farm Supply Receives Best Exhibit of Show Award at Northern Green Expo
Exmark dealer earns top honor in the equipment category at 2010 industry expo
Beatrice,
NE
(January 14, 2010)
— Exmark Manufacturing and the Toro Giving Foundation Program recently donated zero-turn riding mowers to two school systems and a utility vehicle to a community organization – all in southeast Nebraska.
Southeast Community College (SCC Beatrice) and Southern Public Schools in Wymore will each receive a new Lazer Z AS, Exmark's industry leading commercial lawn mower. Youth Rec. Inc. (YRI) in Beatrice will receive a new Toro Workman utility vehicle.
Exmark President Mark Stinson said the organizations were selected based on specific need requests, while also reinforcing the partnership Exmark has with local communities.
"Exmark is very proud of our southeast Nebraska roots, and are pleased to partner with the Toro Giving Program to support local causes and organizations that further education and local youth programs," Stinson said. "Many of our employees have come from these school systems and benefited from community programs provided by local organizations, and this donation is a way to say thank you."
Southeast Community College offers Horticulture-focused programs within its Agriculture, Business and Management Technology program. These programs train students on the latest advancements in the landscape industry, as well as educate students on repair and the appropriate upkeep of landscape equipment.
Southern Public Schools is a K-12 Public Education District in southern Gage County. The district serves approximately 420 children and covers approximately 165 square miles, and the mower will help ensure outdoor sports fields, playgrounds and other areas are properly maintained and cared for.
YRI in Beatrice has provided Gage County youth with summer softball and baseball programs for more than 60 years. Last year, nearly 600 youth on 55 teams played ball in YRI leagues at Hannibal Park fields. Hannibal Park is also home to the Beatrice Girls Softball Association, SSC Beatrice women's softball, Beatrice men's slow pitch and fast pitch teams, the YMCA Coed League and the Beatrice High School softball team. The Toro Workman will be used to help keep all areas properly maintained.
The Toro Giving Program is committed to beautifying and preserving outdoor environments, enhancing communities and improving peoples' lives. Beatrice-based Exmark Manufacturing is the leading manufacturer of commercial mowers for landscape professionals.
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Note to Editors: All media inquiries, image or interview requests should be directed to Nichole Allen at (402) 223-6348 or nichole.allen@exmark.com. For other inquiries, please contact Exmark Mfg. Co., Inc., P.O. Box 808, Beatrice, NE 68310-0808; (402) 223-6300.
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Exmark in the News
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