For Immediate Release

EXMARK OFFERS INCENTIVES TO PURCHASE IN MAY

Beatrice, NE (May 11, 2012) — Exmark, the leading manufacturer of professional-grade lawn mowers, is offering customers rebates on its latest turf management line of products as well as its Lazer Z® and Quest® zero-turn riding and Commercial 21” walk-behind mowers.

“We recognize that spring hit early this year in many parts of the country,” shared John Cloutier, senior marketing manager at Exmark. “We wanted to create as many opportunities for the pros who run our mowers—or want to run our mowers—to deliver the highest quality turf . The May Days promotion is one way we’re helping them achieve that mission.”

As part of the May Days promotion, Exmark is offering customers the following rebates through May 31 unless otherwise noted.

• A $1,000 rebate on the purchase of a new Navigator® riding mowers
• Rebates up to $700 for the purchase of any Lazer Z and one of the latest turf management products. These products include the 30” stand-on and 21” walk-behind aerators, a 20” slicer seeder, and a stump grinder
• $500 instant rebate on the purchase of select EFI-powered mowers
• An instant rebate of $500 for new Vantage® stand-on mowers
• A $100 rebate for any new Commercial 21 walk-behind mower
• An instant rebate of $300 for any purchase of a new Quest zero-turn mower (promotion ends May 19)

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Note to Editors: All media inquiries or requests for photos should be directed to Erica Cenci, Public Relations Account Executive, Bailey Lauerman; (402) 514-9423. For other questions, please contact Exmark Mfg. Co., Inc., Industrial Park N.W., P.O. Box 808, Beatrice, NE 68310-0808; (402) 223-6300.

For Immediate Release

Exmark Partners with ECHO Canada, Brings the Red Fleet to Wider Audience

Louisville, KY (November 11, 2011) — Exmark, the leading manufacturer of mowers for lawn care professionals, announced a strategic partnership with the Canada Division of ECHO. This partnership opens the door for Exmark to distribute products to more than 800 dealers in the Canadian marketplace.

Much like Exmark, ECHO delivers the highest quality products to their customers and constantly evaluates how best to meet the needs of their landscape contractors.

“The partnership with ECHO was a no-brainer,” shared Rick Olson, president of Exmark. “There are many similarities between our companies, our approach to service and our relentless commitment to quality. We couldn’t be happier about this partnership.”

ECHO Power Equipment (Canada) will begin to service Exmark dealers as of November 1, 2011 with the full fleet in place no later than January 2012.

“We are excited to be associated with Exmark” commented ECHO Power Equipment Canada’s president, Ed Zynomirski. “They are a first rate organization that shares many of the same corporate values as our company, including Value, Integrity and Performance (VIP). With their industry leading products and our strength of distribution across Canada, we look

forward to gaining a greater share of the commercial landscape market.” The Canadian Division of ECHO began as a service parts and accessory unit and quickly expanded into a small distribution and shipping warehouse based in Brampton, Ontario. ECHO Power Equipment (Canada) was established in 1985 to support a market for ECHO power tools that was beginning to spread from coast-to- coast.

ECHO’s Canadian operations moved to London, Ontario, in 1989 and began dealer direct sales in 1990.Three separate expansions of its warehouse facilities now supply the full lineup of ECHO power equipment plus a wide range of specialized commercial and pro gardening tools. Today, ECHO Power Equipment (Canada) currently operates with locations in Calgary, Alberta; Lachute, Quebec and their head office in London, Ontario.

To follow the Exmark conversation, please visit facebook.com/exmarkmowers.

About Exmark
Exmark Manufacturing was incorporated in May 1982 as an independent manufacturer of professional turf care equipment. Today, it is the leading manufacturer of commercial mowers for the landscape professional. In addition to designing, building and marketing quality turf care equipment, Exmark’s goal is total customer satisfaction. All Exmark products are designed to help our customers increase productivity while delivering unmatched quality. Products are sold to distributors and dealers who share our commitment to customer service and quality products.

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Note to Editors: All media inquiries or requests for photos should be directed to Erica Cenci, Public Relations Account Executive, Bailey Lauerman; (402) 514-9423. For other questions, please contact Exmark Mfg. Co., Inc., Industrial Park N.W., P.O. Box 808, Beatrice, NE 68310-0808; (402) 223-6300.

For Immediate Release

Exmark Adds Turf Management Products, Sets Tone for 2012

Louisville, KY (October 27, 2011) — Exmark, the leading manufacturer of mowers for lawn care professionals, announced today at GIE+Expo it is expanding its equipment line to include five commercial-grade turf management products. These products are part of Exmark President Rick Olson’s larger vision for the company and its future.

“Our customers expressed their desire for Exmark to offer an even broader range of commercial products,” shared Olson. “They expect to experience the same performance, service and support as they have with our commercial-grade cutting equipment--and we are confident they will.”

With the landscape pro at the core of Exmark’s vision, Olson believes these new products represent a logical extension for the Exmark brand. In addition to their premium quality, these products contain technology that will help improve our landscape customers’ productivity and bottom line.

Addition of Five Turf Management Products

Available for sale starting in the spring of 2012, the newest additions to Exmark’s lineup include aerators, a slicer seeder and a turf rake.

“These new products will follow the blueprint for success just as our commercial mowers have. The products also provide a spring board for future product line extensions.”

The aerators will be available in a 21” S-Series single hydro, a 24” X-Series dual hydro and a 30” Stand-On. Exmark’s aerators are designed to be easy to maneuver and operate. The split tines allow for easier turning, reversibility, and are self-cleaning and easy to replace.

Another product within the turf management line is the 20” Slicer Seeder. The seeders have wide, stable bases that deliver hillside stability and even cutting patterns. Each product has verticutting reels to improve turf density and help control thatch, weeds and weed grasses.

Exmark’s 18” Turf Rake is the fifth product within the turf management line. The lightweight, intuitive turf rake includes 24 flail blades that remove heavy thatch and bring increased oxygen and sunlight to the turf.

Commitment to Core Products Has Never Been Stronger

Although the addition of turf management broadens Exmark’s business services, the company will continue to focus its efforts on advancing the core products that made it the industry leader in landscaping—mowers.

“Our company’s success came as a result of our mowers,” shared Olson. “Our commitment to mowing technology has never been stronger. We continue to look forward as we improve and innovate our products to meet the needs of our customers.”

Keeping in lock-step with the company’s commitment to improve core products, Exmark unveiled three new models of cutting equipment. The 60” Pioneer S-Series, 60” Vantage and a 50” Quest S-Series will be available to customers in 2012.

To follow the Exmark conversation, please visit facebook.com/exmarkmowers.

About Exmark
Exmark Manufacturing was incorporated in May 1982 as an independent manufacturer of professional turf care equipment. Today, it is the leading manufacturer of commercial mowers for the landscape professional. In addition to designing, building and marketing quality turf care equipment, Exmark’s goal is total customer satisfaction. All Exmark products are designed to help our customers increase productivity while delivering unmatched quality. Products are sold to distributors and dealers who share our commitment to customer service and quality products.

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Note to Editors: All media inquiries or requests for photos should be directed to Erica Cenci, Public Relations Account Executive, Bailey Lauerman; (402) 514-9423. For other questions, please contact Exmark Mfg. Co., Inc., Industrial Park N.W., P.O. Box 808, Beatrice, NE 68310-0808; (402) 223-6300.

For Immediate Release

Exmark Names Best Dealer, Pro, Landscaping Company

Beatrice, NE (August 22, 2011) — Exmark, a leading manufacturer of commercial-grade mowers, announced winners of its inaugural Mark Awards. These awards recognize the best within the landscape industry in three categories–Dealers of the Year, Best Lawn Care or Landscaping Company, and Crew Member of the Year—as determined by 102,036 votes from visitors to exmarkpride.com.

“The Mark Awards were created to recognize the industry’s most deserving dealers, companies and pros.We’re inspired by the overwhelming support this year’s winners had within the landscape community,” shared Rick Olson, Exmark general manager. “We’re proud to help these winners further their businesses and celebrate their relationship with Exmark.”

Each grand prize winner will receive a cash prize in addition to a trip to, and personal tour of, the Exmark plant in Beatrice, Neb. Additionally, custom-made trophies created by Exmark employees will be presented to each of the winners.

CREW MEMBER OF THE YEAR
The Brickman Group’s Eden Guerra of The Woodlands, Texas, was named Crew Member of the Year. Guerra was awarded $1,000 and a trip for two to Hawaii. Described as a man with the highest level of integrity, Guerra inspires his team day in and day out to be craftsmen and take pride in their work.

“It’s not what he has done with our clients that will be everlasting, even though impressive. It’s the impact he has made with our teams,” shared Jeff Rupp, Guerra’s co-worker and nominator.

Carlos Davila of East Orange, NJ, won second prize and $2,000. Third prize and $1,000 was awarded to Mark Stegmeier of Stow, OH.

LAWN CARE/LANDSCAPING COMPANY OF THE YEAR
The Yard Men in Warren, WI, received the Best Lawn Care/Landscaping Company of the Year with nearly 30,000 votes from his peers. Zak Matouke and his crew have gone from five customers to more than 150 in just three years. The Yard Men’s customers rave about the dependable and high-quality work Matouke and his team delivers. The Yard Men will receive a new Exmark Lazer Z® plus $1,000.

Second prize and $2,000 was awarded to Magnolia Landscape LLC, of Virginia Beach, VA. Third prize and $1,000 went to Xtreme Lawn Pros in Fort Myers, FL.

DEALER OF THE YEAR
D&J Equipment of Longwood, FL earned Dealer of the Year and received $5,000. Customers know and respect D&J Equipment’s commitment to service—both at the time of purchase and if in need of product support. Customers are pleasantly surprised to receive their product or parts within a day of ordering, which shows their commitment to service and the customer.

Erb Equipment Co. Inc., of Fenton, MO, won second prize and $2,000. Third prize and $1,000 was awarded to Sarlo Mowers LLC, of Bonita Springs, FL.

Announcing the Mark Awards Winners

Exmark can also be found on Facebook at facebook.com/exmarkmowers and on Twitter at twitter.com/exmarkmowers.

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Note to Editors: All media inquiries or requests for photos should be directed to Erica Cenci, Public Relations Account Executive, Bailey Lauerman; (402) 514-9423. For other questions, please contact Exmark Mfg. Co., Inc., Industrial Park N.W., P.O. Box 808, Beatrice, NE 68310-0808; (402) 223-6300.