For Immediate Release

Exmark Partners with ECHO Canada, Brings the Red Fleet to Wider Audience

Louisville, KY (November 11, 2011) — Exmark, the leading manufacturer of mowers for lawn care professionals, announced a strategic partnership with the Canada Division of ECHO. This partnership opens the door for Exmark to distribute products to more than 800 dealers in the Canadian marketplace.

Much like Exmark, ECHO delivers the highest quality products to their customers and constantly evaluates how best to meet the needs of their landscape contractors.

“The partnership with ECHO was a no-brainer,” shared Rick Olson, president of Exmark. “There are many similarities between our companies, our approach to service and our relentless commitment to quality. We couldn’t be happier about this partnership.”

ECHO Power Equipment (Canada) will begin to service Exmark dealers as of November 1, 2011 with the full fleet in place no later than January 2012.

“We are excited to be associated with Exmark” commented ECHO Power Equipment Canada’s president, Ed Zynomirski. “They are a first rate organization that shares many of the same corporate values as our company, including Value, Integrity and Performance (VIP). With their industry leading products and our strength of distribution across Canada, we look

forward to gaining a greater share of the commercial landscape market.” The Canadian Division of ECHO began as a service parts and accessory unit and quickly expanded into a small distribution and shipping warehouse based in Brampton, Ontario. ECHO Power Equipment (Canada) was established in 1985 to support a market for ECHO power tools that was beginning to spread from coast-to- coast.

ECHO’s Canadian operations moved to London, Ontario, in 1989 and began dealer direct sales in 1990.Three separate expansions of its warehouse facilities now supply the full lineup of ECHO power equipment plus a wide range of specialized commercial and pro gardening tools. Today, ECHO Power Equipment (Canada) currently operates with locations in Calgary, Alberta; Lachute, Quebec and their head office in London, Ontario.

To follow the Exmark conversation, please visit facebook.com/exmarkmowers.

About Exmark
Exmark Manufacturing was incorporated in May 1982 as an independent manufacturer of professional turf care equipment. Today, it is the leading manufacturer of commercial mowers for the landscape professional. In addition to designing, building and marketing quality turf care equipment, Exmark’s goal is total customer satisfaction. All Exmark products are designed to help our customers increase productivity while delivering unmatched quality. Products are sold to distributors and dealers who share our commitment to customer service and quality products.

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Note to Editors: All media inquiries, image or interview requests should be directed to Nichole Allen at (402) 223-6348 or nichole.allen@exmark.com. For other inquiries, please contact Exmark Mfg. Co., Inc., P.O. Box 808, Beatrice, NE 68310-0808; (402) 223-6300.

For Immediate Release

Exmark Adds Turf Management Products, Sets Tone for 2012

Louisville, KY (October 27, 2011) — Exmark, the leading manufacturer of mowers for lawn care professionals, announced today at GIE+Expo it is expanding its equipment line to include five commercial-grade turf management products. These products are part of Exmark President Rick Olson’s larger vision for the company and its future.

“Our customers expressed their desire for Exmark to offer an even broader range of commercial products,” shared Olson. “They expect to experience the same performance, service and support as they have with our commercial-grade cutting equipment--and we are confident they will.”

With the landscape pro at the core of Exmark’s vision, Olson believes these new products represent a logical extension for the Exmark brand. In addition to their premium quality, these products contain technology that will help improve our landscape customers’ productivity and bottom line.

Addition of Five Turf Management Products

Available for sale starting in the spring of 2012, the newest additions to Exmark’s lineup include aerators, a slicer seeder and a turf rake.

“These new products will follow the blueprint for success just as our commercial mowers have. The products also provide a spring board for future product line extensions.”

The aerators will be available in a 21” S-Series single hydro, a 24” X-Series dual hydro and a 30” Stand-On. Exmark’s aerators are designed to be easy to maneuver and operate. The split tines allow for easier turning, reversibility, and are self-cleaning and easy to replace.

Another product within the turf management line is the 20” Slicer Seeder. The seeders have wide, stable bases that deliver hillside stability and even cutting patterns. Each product has verticutting reels to improve turf density and help control thatch, weeds and weed grasses.

Exmark’s 18” Turf Rake is the fifth product within the turf management line. The lightweight, intuitive turf rake includes 24 flail blades that remove heavy thatch and bring increased oxygen and sunlight to the turf.

Commitment to Core Products Has Never Been Stronger

Although the addition of turf management broadens Exmark’s business services, the company will continue to focus its efforts on advancing the core products that made it the industry leader in landscaping—mowers.

“Our company’s success came as a result of our mowers,” shared Olson. “Our commitment to mowing technology has never been stronger. We continue to look forward as we improve and innovate our products to meet the needs of our customers.”

Keeping in lock-step with the company’s commitment to improve core products, Exmark unveiled three new models of cutting equipment. The 60” Pioneer S-Series, 60” Vantage and a 50” Quest S-Series will be available to customers in 2012.

To follow the Exmark conversation, please visit facebook.com/exmarkmowers.

About Exmark
Exmark Manufacturing was incorporated in May 1982 as an independent manufacturer of professional turf care equipment. Today, it is the leading manufacturer of commercial mowers for the landscape professional. In addition to designing, building and marketing quality turf care equipment, Exmark’s goal is total customer satisfaction. All Exmark products are designed to help our customers increase productivity while delivering unmatched quality. Products are sold to distributors and dealers who share our commitment to customer service and quality products.

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Note to Editors: All media inquiries, image or interview requests should be directed to Nichole Allen at (402) 223-6348 or nichole.allen@exmark.com. For other inquiries, please contact Exmark Mfg. Co., Inc., P.O. Box 808, Beatrice, NE 68310-0808; (402) 223-6300.

For Immediate Release

Exmark Names Best Dealer, Pro, Landscaping Company

Beatrice, NE (August 22, 2011) — Exmark, a leading manufacturer of commercial-grade mowers, announced winners of its inaugural Mark Awards. These awards recognize the best within the landscape industry in three categories–Dealers of the Year, Best Lawn Care or Landscaping Company, and Crew Member of the Year—as determined by 102,036 votes from visitors to exmarkpride.com.

“The Mark Awards were created to recognize the industry’s most deserving dealers, companies and pros.We’re inspired by the overwhelming support this year’s winners had within the landscape community,” shared Rick Olson, Exmark general manager. “We’re proud to help these winners further their businesses and celebrate their relationship with Exmark.”

Each grand prize winner will receive a cash prize in addition to a trip to, and personal tour of, the Exmark plant in Beatrice, Neb. Additionally, custom-made trophies created by Exmark employees will be presented to each of the winners.

CREW MEMBER OF THE YEAR
The Brickman Group’s Eden Guerra of The Woodlands, Texas, was named Crew Member of the Year. Guerra was awarded $1,000 and a trip for two to Hawaii. Described as a man with the highest level of integrity, Guerra inspires his team day in and day out to be craftsmen and take pride in their work.

“It’s not what he has done with our clients that will be everlasting, even though impressive. It’s the impact he has made with our teams,” shared Jeff Rupp, Guerra’s co-worker and nominator.

Carlos Davila of East Orange, NJ, won second prize and $2,000. Third prize and $1,000 was awarded to Mark Stegmeier of Stow, OH.

LAWN CARE/LANDSCAPING COMPANY OF THE YEAR
The Yard Men in Warren, WI, received the Best Lawn Care/Landscaping Company of the Year with nearly 30,000 votes from his peers. Zak Matouke and his crew have gone from five customers to more than 150 in just three years. The Yard Men’s customers rave about the dependable and high-quality work Matouke and his team delivers. The Yard Men will receive a new Exmark Lazer Z® plus $1,000.

Second prize and $2,000 was awarded to Magnolia Landscape LLC, of Virginia Beach, VA. Third prize and $1,000 went to Xtreme Lawn Pros in Fort Myers, FL.

DEALER OF THE YEAR
D&J Equipment of Longwood, FL earned Dealer of the Year and received $5,000. Customers know and respect D&J Equipment’s commitment to service—both at the time of purchase and if in need of product support. Customers are pleasantly surprised to receive their product or parts within a day of ordering, which shows their commitment to service and the customer.

Erb Equipment Co. Inc., of Fenton, MO, won second prize and $2,000. Third prize and $1,000 was awarded to Sarlo Mowers LLC, of Bonita Springs, FL.

Announcing the Mark Awards Winners

Exmark can also be found on Facebook at facebook.com/exmarkmowers and on Twitter at twitter.com/exmarkmowers.

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Note to Editors: All media inquiries, image or interview requests should be directed to Nichole Allen at (402) 223-6348 or nichole.allen@exmark.com. For other inquiries, please contact Exmark Mfg. Co., Inc., P.O. Box 808, Beatrice, NE 68310-0808; (402) 223-6300.

For Immediate Release

Exmark Recalls Pioneer S-Series Mowers Due to Crash Hazard

Beatrice, NE (March 29, 2011) —

Name of Product: Exmark Pioneer S-Series riding mowers
Units: About 750 products
Manufacturer: Exmark Manufacturing Company, of Beatrice, Neb.
Hazard: Welds on the motion control linkage can fail and cause the driver to lose control of the machine, resulting in a crash hazard.
Incidents/Injuries: Exmark has had no reports of incidents or injuries.
Description: 2011 Exmark Pioneer S-Series zero radius turn riding mowers with red, welded, tubular steel frames and mowing decks in three sizes - 44, 48 and 52 inches. Operators use two levers to control the mowers. The name Exmark is on the front of the seat mount and the name Pioneer is on the front of the floor pan. Mowers with the following model and serial number ranges are affected by this recall:

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Note to Editors: All media inquiries, image or interview requests should be directed to Nichole Allen at (402) 223-6348 or nichole.allen@exmark.com. For other inquiries, please contact Exmark Mfg. Co., Inc., P.O. Box 808, Beatrice, NE 68310-0808; (402) 223-6300.

For Immediate Release

Exmark Announces Nominations for Inaugural Mark Awards Now Open

Beatrice, NE (March 28, 2011) — Exmark, a leading manufacturer of commercial-grade mowers, today announced that nominations for its inaugural Mark Awards are now open. This annual award will recognize the best within the Exmark Community in three categories –Dealer of the Year, Best Lawn Care or Landscaping Company and Crew Member of the Year.

Grand prize for the “Dealer of the Year” is $5,000, second prize is $2,000 and third prize is $1,000. The “Best Lawn Care or Landscaping Company” grand prize is a new Exmark Lazer Z® plus $1,000, second prize is $2,000 and third prize is $1,000. The grand prize for “Crew Member of the Year” is a trip for two to Hawaii plus $1,000, second prize is $2,000 and third prize is $1,000. All grand prize winners will also receive a tour of the Beatrice, Nebraska. Exmark plant. To submit a nomination, visit www.exmarkpride.com/awards.

“We want the Exmark community to tell us who’s the best and who deserves industry recognition,” said Daryn Walters, director of marketing at Exmark Manufacturing. “At Exmark, we’re about more than just mowers and this is our opportunity to give back and provide additional support to the people that support our brand.”

Nominations for the Mark Award will be open to the Exmark community through May. To become a member of the Exmark community, visit www.exmarkpride.com. Voting will begin June 1, 2011 and will be open through June 30, 2011 with winners announced in the fall of 2011.

For more information on Exmark and the Mark Awards including contest rules, visit www.exmarkpride.com/awards. Exmark can also be found on Facebook at www.facebook.com/exmarkmowers and on Twitter at www.twitter.com/exmarkmowers.

About Exmark Manufacturing
Exmark Manufacturing was incorporated in May 1982 as an independent manufacturer of professional turf care equipment. Today, it is the leading manufacturer of commercial mowers for the landscape professional. In addition to designing, building and marketing quality turf care equipment, Exmark’s goal is total customer satisfaction. All Exmark mowers, from walk-behinds to zero-turn riders and out-fronts, are designed to help our customers increase productivity while delivering unmatched cut quality. Products are sold to distributors and dealers who share our commitment to customer service and quality products.

Note: All media inquiries or requests for photos should be directed to Britten Wolf via e-mail at bwolf@baileylauerman.com or phone at 402.514.9425.

No Purchase Necessary To Nominate Or Win. Contest Begins 9AM CST on 3/28/11 and ends 5PM CST on 5/31/11. Nominators must be legal residents of the 50 U.S. & D.C., 13 or older. Nominees must fall into 1 of the following 3 categories to be eligible; 1) Dealer of the Year category: A dealer/dealership in the U.S. that carries Exmark products as of the start date of the Contest, 2) Best in Class Lawn Care & Landscape Company category: A company in the U.S. that focuses on lawn care or landscaping and uses Exmark products as of the start date of the Contest, or 3) Crew Member of the Year category: An employee (18 years of age or older) at a company in the U.S. that owns, uses, or carries Exmark products as of the start date of the Contest. Void where prohibited. By participating, participants agree to be bound by these Official Rules and the decisions of the judges and/or Sponsor, which are binding and final on matters relating to this Contest. Subject to Official Rules, available at www.exmarkpride.com/themarkawards. Sponsor: Exmark Manufacturing Company, Inc.

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Note to Editors: All media inquiries, image or interview requests should be directed to Nichole Allen at (402) 223-6348 or nichole.allen@exmark.com. For other inquiries, please contact Exmark Mfg. Co., Inc., P.O. Box 808, Beatrice, NE 68310-0808; (402) 223-6300.

For Immediate Release

Exmark Manufacturing Forms Alliance with Innovative Equine Marketing

Beatrice, NE (February 28, 2011) — Exmark, a leading manufacturer of commercial-grade mowers, today announced it has entered into a partnership with Innovative Equine Marketing, LLC and its Equine Savings program. Based in Georgetown, Ky., Innovative Equine Marketing provides product support to equine facilities and tracks in North America. Through this new relationship, individuals in the equine industry will have access to preferred pricing on Exmark mowing equipment, as well as Toro turf and landscape maintenance products and precision irrigation solutions.

“We’re always looking for new opportunities to enter into new markets and the equine industry seemed like a perfect fit for Exmark,” said Rick Olson, general manager at Exmark Manufacturing. “We know having the best turf conditions is important for the industry participants and we’re excited to be the provider of quality, high-performing products and services to help customers manage their operations successfully.”

“To have The Toro Company and Exmark Manufacturing commit to a multi-year partnership in support of our industry is quite an honor,” said Steve Andersen, founder of Innovative Equine Marketing. “From race tracks to the smallest equine facility specializing in any breed or discipline, we welcome the entire equine world to look at this great partnership and how it can benefit their operations. With industry-leading Exmark and Toro equipment, low-rate financing and preferred pricing, this partnership delivers tremendous value to those in the equine market.”

Andersen, well known in the thoroughbred industry, served as senior director of sales at the National Thoroughbred Racing Association for more than a decade before founding Innovative Equine Marketing.

For more information on Exmark, visit www.exmark.com. Exmark can also be found on Facebook at www.facebook.com/exmarkmowers, on Twitter at www.twitter.com/exmarkmowers, or our community site at www.exmarkpride.com.To learn more about Innovative Equine Marketing, please call 877-905-0004 or visit www.equinesavings.com.

About Exmark Manufacturing
Exmark Manufacturing was incorporated in May 1982 as an independent manufacturer of professional turf care equipment. Today, it is the leading manufacturer of commercial mowers for the landscape professional. In addition to designing, building and marketing quality turf care equipment, Exmark’s goal is total customer satisfaction. All Exmark mowers, from walk-behinds to zero-turn riders and out-fronts, are designed to help our customers increase productivity while delivering unmatched cut quality. Products are sold to distributors and dealers who share our commitment to customer service and quality products.

Note: All media inquiries or requests for photos should be directed to Britten Wolf via e-mail at bwolf@baileylauerman.com or phone at 402.514.9425.

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Note to Editors: All media inquiries, image or interview requests should be directed to Nichole Allen at (402) 223-6348 or nichole.allen@exmark.com. For other inquiries, please contact Exmark Mfg. Co., Inc., P.O. Box 808, Beatrice, NE 68310-0808; (402) 223-6300.

For Immediate Release

Exmark Showcases New Mowers at National Farm Machinery Show

Beatrice, NE (February 16, 2011) — Exmark, a leading manufacturer of commercial-grade mowers, will showcase several new consumer units at this year's National Farm Machinery Show. The additions to the Exmark line-up include the new Pioneer Series and a newly redesigned Quest unit.

The Pioneer Series includes two models, the S and E series. Equipped with full-floating 44”, 48” or 52” UltraCut™ Series 3 deck cutting technology and 20, 22 or 24 hp Kawasaki® V Twin engines, the Pioneer S-Series can reach speeds of up to 8 mph forward and 5 mph reverse. The mower’s hydraulically dampened steering system offers true zero-turn radius maneuverability and its unibody, heavy-duty tubular steel frame provides a solid platform. The Pioneer S-Series also includes 22 x 9.5 – 12” Turf Master® drive tires for optimum traction.

The Pioneer E-Series is built on a full-floating 48” or 52” UltraCut Series 2 cutting deck. Power comes from 22 or 24 hp Kawasaki V Twin engines for drive speeds of up to 7 mph forward and 5 mph reverse on 20 x 8.0 - 10.0” Turf Master tires.

The newly redesigned Quest unit is equipped with 42" or 50" cutting decks featuring a foot-operated variable cut height system and 22 or 24 hp Kawasaki V Twin engines for speeds up to 7 mph forward and 5 mph reverse. The mower’s hydraulically dampened steering system offers true zero-turn radius maneuverability and includes 18 x 7.5-8 or 18 x 9.5-8 drive tires for optimum traction.

For more information, visit Exmark booth 5050 at the National Farm Machinery Show, February 16-19 in the Kentucky Exposition Center.

Full Exmark product specifications are available at www.exmark.com/pressroom/. Exmark also can be found at www.exmark.com, on Facebook at www.facebook.com/exmarkmowers, on Twitter at www.twitter.com/exmarkmowers, or our community site at www.exmarkpride.com.

About Exmark
Exmark Manufacturing was incorporated in May 1982 as an independent manufacturer of professional turf care equipment. Today, it is the leading manufacturer of commercial mowers for the landscape professional. In addition to designing, building and marketing quality turf care equipment, Exmark’s goal is total customer satisfaction. All Exmark mowers, from walk-behinds to zero-turn riders and out-fronts, are designed to help our customers increase productivity while delivering unmatched cut quality. Products are sold to distributors and dealers who share our commitment to customer service and quality products.

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Note to Editors: All media inquiries, image or interview requests should be directed to Nichole Allen at (402) 223-6348 or nichole.allen@exmark.com. For other inquiries, please contact Exmark Mfg. Co., Inc., P.O. Box 808, Beatrice, NE 68310-0808; (402) 223-6300.

For Immediate Release

Exmark Employees Donate Over $10,000 to Local Charities This Holiday Season

Beatrice, NE (January 18, 2011) — Employees of Exmark Manufacturing, the leading manufacturer of commercial-grade mowers, gave back to members of its community this holiday season through a series of donations to local charities. This announcement comes on the heels of Exmark and the Toro Giving Program’s donation last month to a local Habitat for Humanity project in Gage County.

Exmark employees raised nearly $10,000 for its local United Way branch. The donation was then matched by the Toro Giving Program for a total contribution of over $17,000 – exceeding last year’s total donation. Employees raised the donations through company raffles and other activities, consignment auctions, and cash donations.

“We’re proud that the Exmark family includes such thoughtful and giving people,” said Rick Olson, general manager of Exmark Manufacturing. “With the current state of the economy, every little bit helps as there are a lot of people that need a little assistance right now and we’re fortunate that many of us are in a position to find a way to give back.”

In addition, at Exmark’s annual Christmas party, the Exmark Employee Council collected food and monetary donations for the Community Food Pantry, an organization supporting families needing assistance with food, rent and utility payments. Exmark employees donated over $1,200 and four vehicle loads of food from its efforts.

The Community Food Pantry helps an average of 80 families a week and added 160 new families to its program this winter.

About Exmark
Exmark Manufacturing was incorporated in May 1982 as an independent manufacturer of professional turf care equipment. Today, it is the leading manufacturer of commercial mowers for the landscape professional. In addition to designing, building and marketing quality turf care equipment, Exmark’s goal is total customer satisfaction. All Exmark mowers, from walk-behinds to zero-turn riders and out-fronts, are designed to help our customers increase productivity while delivering unmatched cut quality. Products are sold to distributors and dealers who share our commitment to customer service and quality products.

About the Toro Giving Program
The Toro Giving Program enhances the health and well-being of all Toro communities through active outreach and involvement. The primary giving focus is to support organizations that preserve the outdoor environment. Contributions are also focused on programs that enhance education, health and welfare, culture, the arts, and civic projects. Toro also provides employee volunteer opportunities, and product and in-kind donations.

Note: All media inquiries or requests for photos should be directed to Erica Cenci, (402) 889-2674.

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Note to Editors: All media inquiries, image or interview requests should be directed to Nichole Allen at (402) 223-6348 or nichole.allen@exmark.com. For other inquiries, please contact Exmark Mfg. Co., Inc., P.O. Box 808, Beatrice, NE 68310-0808; (402) 223-6300.